The Sewing Direct Blog

The Ultimate Guide to Singer Sewing Machines

In the sewing world, Singer needs little introduction. The American manufacturer is possibly the most popular consumer sewing machine brand in the world, with a 170-year-old reputation for unmistakable quality.

Accessible and easy to use, Singer machines are popular with beginner sewers and seasoned professionals alike. If you’ve got your eye on a Singer machine or just want to find out more about the brand, this guide is for you.

The History of Singer Sewing Machines

Singer was founded in 1851 to meet the needs of domestic clothes making in the United States. From the beginning, these sewing machines were designed for home use, and that has remained the Singer legacy throughout the brand’s long life.

In fact, Singer is widely considered to have built the first general-use domestic sewing machine, which is in part why the brand remains so iconic to this day. The overall look of their machines may have changed, but the legacy remains the same.

Ever since Singer started to mass-produce their sewing machines in 1910, their reputation has continued to grow, such that the iconic shape of modern Singers is recognised around the world – by both sewers and non-sewers alike.

What are Singer Machines Best Known For?

Singer sewing machines were conceived for domestic use, and that has been their raison d’etre throughout the almost 2 centuries they’ve been around.

The machines themselves specialise in all sorts of home sewing projects, with a wide variety of models boasting unique features tailored to all manner of sewing styles and preferences. From heavy duty sewing machines to embroidery machines.

Because of their popularity, machine parts and accessories are easy to come by, and their iconic makeup means they can be easily serviced and repaired by a registered dealer.


Recommended Machine Models

Singer Heavy Duty 4411

The Singer Heavy Duty 4411 encapsulates everything about contemporary Singer machines, with a sturdy and iconic build and delightful ease of use. It has all the features you’d expect of a heavy duty sewing machine, along with a few extra bells and whistles.

Singer Tradition 2273 

If you’re looking for a first machine with more of a curvy, classic look, the Singer Tradition 2273 does not disappoint. It features an automatic needle threader for easy setup, as well as automatic reverse and tension to give you a uniform experience regardless of the fabric you’re using.

Singer M2105

The Singer M2105 Sewing Machine is delightfully simple to use and features a uniform, seamless design that draws the eye. It’s lightweight and very portable and can easily be moved with little hassle. Like the Tradition 2273, it’s great for beginners!



Find the Perfect Singer Machine at Sewing Direct

Ready to find your new Singer sewing machine? Sewing Direct is the place to be! We stock a wide range of Singer machines and parts and offer services and repairs to your machine throughout its life from our shop in Nottingham.

Contact us today to find out more and take your hobby to the next level – we’re looking forward to hearing from you!


The Best Autumn Sewing Patterns

Although autumn may seem like it’s too far away to start thinking about, any avid sewer will know it’s time to get together and start thinking about what they’re going to create for the chilly season. Whereas summer may be all about creating vibrant beach throws and summer shorts, autumn is all about snuggly coats, scarves and blankets. If you are looking for inspiration to get you ready for colder months, we have curated a list of the best sewing patterns to get you ready for autumn.


Sewing Pattern For A Fur Coat 

It wouldn’t be autumn without fur! This fur coat makes the ultimate throw on for a chilly evening, whether you’re going for a walk through the woods or out for drinks with friends. This pattern for a Burda Style Pattern B6359 Women’s Fur Coat will leave you feeling fabulous all season long.

Wide-cut and excellently cuddly, this pattern comes with the opportunity for you to create two styles depending on your preference. Choose the blouson style with rib knit band at hem and collar or use a single fabric for the entire garment and customise with your favourite faux fur.


Completed faux fur jacket from a sewing pattern

Sewing Pattern For A Women’s Wrap Skirt

Skirts shouldn’t just be reserved for summer days! The Burda Style Pattern B6375 Women’s Wrap Skirt is elegant enough to be worn day or night, and long enough to make the perfect skirt for autumn. Make it extra warm by crafting out of faux leather for a sleek and sophisticated look.


This midi-length wrap skirt comes with patch pockets, angled bands and leather lacing as a finishing touch. Suitable for sizes 10-20, it’s sure to become a seasonal favourite! 


Completed skirt from wrap skirt sewing pattern

Sewing Pattern For A Sleeveless Double Breasted Coat

Although it does get colder as we get closer to winter, it can be hard to style yourself when there’s a chill in the air on a sunny day. This Burda Style Pattern B6380 Women’s Double-Breasted Coat is the perfect solution for those days when you just don’t know what to wear. 


This elegant and mature style has a classic double-breasted opening with a fitted shape and a modern longline silhouette. Use satin for the facings for an evening look, or play with the fabric and reflect your personality. This piece is truly unique and versatile, and its sleeveless pattern allows you to layer up or down to suit your needs.


Completed sleeveless double-breasted coat from sewing pattern

Sewing Pattern For A Children’s Duffle Coat

If you are looking to make the perfect toddler’s coat for autumn, look no further. The Burda Style Pattern B9329 Toddler’s Coat is a classic when it comes to children’s winter fashion. The best thing about this style is that it is completely unisex, so you can reuse the pattern and experiment with as many fabrics and trimmings as you wish. 


As this duffle coat is for boys and girls, you can create a classic duffle in a checked pattern, or jazz it up in red velour with fur trim. The possibilities are endless.


Completed child's duffle coat from sewing pattern

Get Sewing Patterns And Excellent Sewing Advice From The Professionals 

At Sewing Direct, we are always happy to help you with all of your sewing needs. Browse our range of brilliant sewing patterns and find the perfect project for any season.

Whether you are looking for tips for beginner sewers or expert advice, we can help you along every step of your journey. Get in touch with us today, we would love to hear from you!


5 of the Best Industrial Sewing Machines

If you’re looking to improve upon your sewing’s output and efficiency, an industrial sewing machine may be the most sensible choice – but they can be quite daunting with their wealth of additional features and impressively efficient speeds and other capabilities. 

Choosing the right machine, whether you’re a seasoned pro looking to upgrade or a first-time dabbler, will help you to quickly conquer the learning curve and unlock a world of potential in your sewing.

What’s The Difference Between a Domestic and Industrial Sewing Machine?

As the name implies, industrial machines are designed for more intense workloads, able to run for impressive lengths of time and tackle more demanding projects. They’re not only useful in industrial settings, though; they’re also ideal for sewers who are serious about improving their output and working at a higher tempo, even from home. 

Because of their more heavy-duty nature, industrial machines do tend to require more maintenance than a typical domestic machine, which is worth bearing in mind.


The Top 5 Industrial Sewing Machines

Below is our pick of the top 5 industrial sewing machines to take your craft to the next level.


1. Singer Heavy Duty 4423

The Singer 4423 is a heavy-duty powerhouse, easily capable of handling tough jobs at home. As all industrial sewing machines should be, it’s built for durability and long stints of activity. The best thing about it, though, is the price; it’s one of the most affordable heavy duty sewing machines you can find, with no major sacrifices on performance.

2. Juki DDL-7000A

This entry boasts some out-of-this-world performance, with an incredibly high sewing speed (up to 4,500 stitches per minute) and a build quality that’s designed to last decades of regular use. For what it offers, it’s also very reasonably priced, offering industrial-level performance in a sleek, hardwearing package.


3. Janome HD9

The Janome HD9 is perfect for tackling large projects with its robust and sturdy build quality. It handles upholstery fabric and tough materials like leather with relative ease and feels first-class thanks to its aluminium body and weighty components. This is one worth looking at if you’re wanting to tackle heavy jobs that require the machine to stay running for a long time.


4. Consew 206RB-5

The Consew 206RB-5 can perform up to 3,300 stitches per minute, a figure made more impressive by the longer stitch length (10mm, double that of the average machine). It might not be the best option for heavier materials like the Janome HD9 can handle, but what it lacks in raw power it more than makes up for in speed and ease of use. Once you’ve experienced how quickly it can get through projects, it’s difficult to go back to other machines!


5. Juki LU-2810

Another Juki sewing machine that just had to make the list is the Juki LU-2810 model. If money is no object, this is the machine to go for: it’s powerful, lightning-quick and versatile. The LU-2810 is designed to consume less energy, saving up to 20% electricity compared to other industrial-strength motors, and the bobbin can hold twice as much thread as the average amount. Its speed almost matches that of the Consew 206RB-5 (3000 stitches per minute), but unlike that machine, it’s more than suited to sewing heavy garments.


The Difference Between a Sewing Machine and Overlocker

Sewing machines and overlockers – it’s easy to confuse the two when starting out on your sewing journey. While they do have some similarities, they each do very different jobs despite overlapping in some areas. 

If you’re wondering which might be right for your needs, this handy guide will walk you through the key differences between a sewing machine and an overlock machine, as well as how they work together to create high-quality garments.

What is an Overlocker?

Like a sewing machine, an overlocker – also known as a serger – is designed to stitch patterns into fabric. However, it differs in the type of specialised stitching it can create. 

As you might have guessed, overlockers are the only machine that can perform an ‘overlock’ stitch. This is a specialised stitch that sews over the edge of your fabric to reduce excess seam and prevent fraying. It’s a great way of stitching together multiple ends of fabric, neatening up a finished product and giving it some long-lasting quality. 

Overlockers differ from sewing machines in that they’re not suitable to be used on their own when stitching together a garment. They work best in tandem with a sewing machine to complement the more versatile work that sewing machines can perform.


Shop Sewing Machines and Overlockers with Sewing Direct Today.

At Sewing Direct, we’re passionate about helping you progress in your sewing skills. Our range of sewing machines, overlockers and haberdashery essentials are curated to meet the needs of sewers from all skill levels.

Browse our fantastic range of sewing machines today, or take a look at our great overlockers for giving your garments an extra injection of quality. See our blog for everything you need to know about overlock machines.

 If you have any questions, we’d love to hear from you – contact us to speak to one of our friendly and knowledgeable team members today.

How Does an Overlocker Compare to a Sewing Machine?

Overlockers sew at a much faster pace than sewing machines, typically performing more than 1,500 stitches per minute. Sewing machines, on the other hand, are rarely capable of performing more than 1,000 stitches per minute.

Also, whereas sewing machines only need 1 line of thread for stitching, overlockers need at least 4. As you can imagine, they can be quite tricky to set up because of this, requiring a deft touch and careful alignment. The results, though, speak for themselves; overlock machines can create some truly beautiful patterns, like mock flatlock and cutting knife stitches, which sewing machines simply can’t replicate.


Do I Need an Overlocker If I Have a Sewing Machine?

If you’re a beginner, it’s best to start with a sewing machine as they’re more than capable of creating entire garments on their own. Overlockers are great at what they do, but the more complex stitches they create aren’t necessary until you’ve gained some vital experience and are comfortable behind a sewing machine.

Sewing machines themselves can produce an array of stitches including straight, zig-zag and embroidery patterns – not to mention stitching for buttonholes and zippers. Some sewing machines can even replicate overlock stitching, but never to the degree that a true overlock machine can. 

All this makes sewing machines ideal for learning the ropes. Overlockers, meanwhile, are specialised equipment suitable for creating complex patterns once you’ve learned the basics. A fantastic entry-level option is the Silver 720D Overlocker – Silver overlockers are known for their excellent quality, and the affordable price of the 720D makes it the perfect choice for furthering your skill level.

Getting Started with Sewing Patterns

What to Expect When Starting Out in Sewing

Sewing patterns are comprehensive blueprints for building a garment from scratch. They include everything from the required dimensions for multiple sizing options to assembly instructions; these are a boon when stitching together the various pieces to form the final product.

There are two main formats in which to find sewing patterns: physical patterns, which are printed and distributed by brands and retailers directly; and digital, which are usually in PDF-format and available for purchase online.

However, it’s worth noting that a physical sizing guide is essential as this will operate as a template when measuring the angles to cut from your fabrics, so even if you have a digital pattern, it will need printing to provide that all-important template.


Start Off Simple

When starting out, it’s important to pace yourself and opt for patterns that match up with your current skill level. An easy pattern will help you familiarise yourself with the general formula that sewing patterns follow, as well as serve as a springboard onto harder patterns that you might have your eye on achieving down the line.

Easy patterns can be classed as those that purely require working with fabrics and don’t involve any additional pieces like zips or buttons, like our Tilly and the Buttons COCO TOP + DRESS (this one is particularly suitable for beginners).

Additionally, a pattern that doesn’t have any tricky angles can be a winner, and selecting fabrics that are easier to cut is likewise a safe bet. Like any skill, though, your ability to read patterns and put them into practice will only grow the more you do it!


sewing pattern with thread, fabric and other sewing materials

So, you have your new sewing machine in hand. What’s next?

Foraying into the world of sewing can be daunting at first – especially when it comes to interpreting sewing patterns. Fortunately, this is a skill that quickly becomes easy once you’ve got to grips with the format; much like following a recipe, it has the potential to be immensely satisfying when your hard work pays off.
With this in mind, we’ve prepared a handy beginner’s guide for getting started on your new hobby and making the most of any sewing pattern.

 How to Use a Sewing Pattern

The first thing to do once you have your pattern in hand is to decide which size you will be making the garment in, so select your desired measurements from those available (unless it’s a one-size-fits-all item like a scarf or hat).

Next, you’ll want to cut out the individual pieces from the sewing pattern to act as guides when cutting your fabric into shape. Alternatively, tracing the pattern onto tracing paper to preserve the original pattern is an option, particularly if the original document has multiple guidelines that overlap.

From here, it’s a case of carefully cutting the shapes from the fabric and making any additional markings that will be needed to assemble the pieces (such as small cuts to allow for folds and markings to indicate where the seams are).

Using pins to hold everything in place is a good way to handle fiddly sections – there’s nothing worse than having your fabric fall out of place in the middle of stitching!

Browse Our Range of Available Sewing Patterns

Sewing Direct has a wide range of sewing patterns for you to browse when choosing your next project. Be sure to check these out here and contact us with any queries you might have – we’re always happy to help.

The Perfect Alternative To Toyota Sewing Machines

If you have been keeping up with the latest news in the world of sewing machines, you will know that Toyota machines are no longer being sold in the UK. Though this is a huge shame for anyone who has favoured a Toyota sewing machine in the past, there is no need to worry. At Sewing Direct, we have a wide range of alternative options for you. We are confident that we have a make, model and machine to suit everyone’s sewing needs.

Top Alternatives to Toyota Sewing Machines

Singer Quantum Stylist Model 9960 – If it’s an advanced sewing machine you are looking for, you can’t go wrong with the Singer Quantum Stylist Model 9660. It really does have everything you need a sewing machine to have. It’s simple and convenient, but also packed full of impressive features. It’s a great alternative to a Toyota sewing machine.

Singer Confidence 7463 Sewing Machine – A lot of intermediate sewers opt for a Toyota sewing machine, which is why the Singer Confidence 7463 Sewing Machine is a good alternative. It’s simple and easy to use, but it’s not lacking in features in any way. It’s a great all-rounder and perfect for all types of sewer.

Bernina S-570QE Sewing Machine – There is no denying that the Benina S-570QE Sewing Machine is on the more expensive side of things, but it’s certainly a machine that will impress you. It’s ideal for large quilts and projects, as well as more intricate work. Plus, there are a number of features designed to save you time.

Singer M2105 Sewing Machine – Let’s face it, sometimes it’s best to keep things simple and that’s exactly what the Singer M2105 Sewing Machine does. Though it does not have as many impressive features as other machines, it does have everything you need for day to day sewing. It’s lightweight, portable and easy to use.

Sewing Machines at Sewing Direct
As you can see, there is no shortage of fantastic sewing machines to choose from and many are available here at Sewing Direct. Regardless of whether you are a talented sewer with years of experience or a keen individual who is just getting started, we are always here to help you find the ideal sewing machine. To find out more, get in touch with the Sewing Direct team.

5 of the Best Sewing Machines For Your Hobby

Are you passionate about crafts? Or looking to get into a new hobby? Whether you’re an experienced sewer or an enthusiastic beginner, we have the perfect machine for you. See five of our top picks, here:

Easy to Use – the Singer M2105 Sewing Machine

Amazingly simple to use, the Singer M2105 is a lightweight and portable model that is ideal for sewing in smaller spaces! Complete with eight key stitches, this Singer model is perfect for beginners and makes it easy to sew small, hard-to-reach areas like trouser hems and sleeve cuffs. Start your sewing hobby today with his machine today!

Handle Big Projects With Ease – the Bernina 540 Sewing Machine

Fast, precise and capable of powerful sewing, no project is too big for the Bernina 540 sewing machine! Produce beautiful work with confidence as the machine ensures no tension stress and has the ability to expertly sew thin and thick materials accurately. Get a sewing machine that will grow with your skills today.

Produce Sophisticated Design – the Pfaff Quilt Expression 720

Benefit from world-class, unique stitch techniques for a sophisticated design that will make your craft project stand out. Floating stitches, stacking stitches and single, double and triple ribbon stitches can be produced for a decorative stitch finish that will bring your sewing dreams to life. Discover the Pfaff’s fascinating capabilities today.

Select Stitches at the Push of a Button – the Necchi NC-204D Computerised Sewing Machine

Sewing just got smarter! The Necchi NC-204D computerised sewing machine is full of possibilities for your craft, all at the push of a button. With a clear LCD display, the Necchi sewing machine includes 13 styles of 1-step buttonholes and 3 sets of alphanumeric stitch for basic monogramming. Complete with extension table for a comfortable working surface, you can get your hands on this smart sewing machine today.

Affordable Without Compromising on Quality – the Bernette Funlock 48 Overlocker & Coverstitch

A combination of an overlocker and coverstitch machine, the Bernette Funlock 48 has a total of 23 stitches and a speed of up to 1,300 stitches per minute. With the knife operated from below, the machine ensures not only a cleanly cut edge, but also safe handling, and it can be adjusted comfortably with one hand. Shop yours today.

Shop Our Range of Craft Sewing Machines Today

Whatever your hobby, we have the perfect machine for you! Shop our range of sewing, quilting and overlocker machines online today, and checkout with PayPal for ease!

5 Common Issues With Your Sewing Machine – And How To Solve Them

Sewing machines can be your worst enemy when it comes to actually sitting down and starting a new project. Luckily most of the issues that arise can be solved from the comfort of your own home. We have put together a list of the most common issues or mistakes you could be making with your sewing machine and their solutions, to help you get back to creating!

The Most Common Issues and How To Fix Them

Thread Bunching Up

When stitching you may notice thread bunching up or if you’re seeing knots of extra thread on the underside of your sewing, this could be one of a few issues. Your bobbin could either be threaded incorrectly or the bobbin thread could be too loose. A simple fix will be to take out the bobbin case and re-thread it or adjust the bobbin to gain the correct tension.

Broken Needles 

The needle is the easiest and cheapest sewing machine repair, however, can cause the most damage! Needles can break if you use the wrong needle with the wrong fabric or if you are using blunt and dull needles. To stop any issues occurring we recommend changing the needle for every project you start. This prevents needles from getting dull and causing bigger issues. 

Skipping Stitches

There are several reasons for your machine to be skipping stitches. Check that your needle is installed properly, and that it is not bent or broken. If the top thread is not reaching the bobbin, the threads will not lock properly resulting in a skipped stitch. To combat this, re-thread the machine and test again. 

Needle Refusing to Move

Is your machine running but the needle won’t move? This seems like a challenging issue, but it has quite an easy fix! Your machine is likely set in bobbin-winding mode, so check that the lever for your bobbin is in the correct position and off you go!

A Dirty/Noisy Machine 

If your machine starts to produce an abnormal sound this could indicate that the machine is jammed or requires cleaning! Start by turning off your machine and gently cleaning the machine. Sewing machines need weekly if not daily cleaning to remove lint and fluff from underneath the throat plate. You can also oil the machine using sewing machine oil to prevent rust.

Sewing Machine Repairs

If these simple fixes do not seem to be helping with your sewing machine then not to worry! One of our expertly trained team members will be able to help with our handy maintenance repair service. We take pride in solving your sewing repair problems and we have a vast knowledge of different sewing machines, models, and ages. To learn more about this service and to book a maintenance repair service today, please contact us. 

Shop Our Wide Range Of Sewing Machines 

If you are totally fed up with your old sewing machine or you’re ready to take your sewing to the next level, then why not shop our collection of sewing machines. Our range of Singer Machines are perfect for complete beginners and professionals alike. At Sewing Direct, we’re very proud to be one of their longest-serving official dealer’s shops. 


The Benefits of a Computerised Sewing Machine

When the word computerised pops up, technology and automation springs to mind. The same is true for sewing machines and advances in technology have had an impact on the machines that are available today. Traditionally, sewing machines would have had manual or mechanical functionality, although in more recent times, computerised sewing machines have become available for the home. Here, we look into what the advantages are of owning and operating a computerised sewing machine.

What’s the Difference Between Mechanical and Computerised Sewing Machines?

The differences between the two types of sewing machines is where some of the clear benefits can be identified. Although just because one is computerised and the other isn’t, doesn’t necessarily mean one is better than the other and an important fact to consider is the type of sewing you want to be doing.

Essentially the difference comes down to the structure of the machine. Mechanical sewing machines operate from manual functionalities, whereas computerised machines use automated features. These automated processes are one advantage to using a computerised sewing machine.

Computerised Sewing Machine Benefits

  • Automated processes: computerised machines are operated digitally through either buttons and a screen or fully touch screen controls. Screens provide clear and easy to follow stitch functions and programs. Following from this, the built-in processes that are available include such things as automatic needle threaders, automatic presser foot pressure control, programmable needle up/down and automatic tension. These automated features can save valuable time and effort once you’re comfortable applying them.


  • A variety of makes and models to choose from: from entry-level machines, perfect for those just at the start of their sewing journey to more advanced machines for the seasoned sewer. The range (and price range) of computerised sewing machines gives you plenty of options to choose from. Our range of computerised sewing machines is available to view on our online store.


  • A wide range of stitches and patterns: with a computerised machine at your fingertips, you also get access to a multitude of stitch and pattern variations, many of which are built in. Not only do they come with a lot of stitches as standard, they also have the ability to create and save stitch sequences.


  • Reliability in the finished product: the accuracy of using a computerised machine means you will produce consistent results and stitching of great quality every single time. The computer does the hard work, so you don’t have to.


  • Simple and straightforward to use: once you get to grips with the layout and the controls, your sewing will be simplified. Enjoy using stitches and patterns you might not have done before with a manual machine, knowing that the computer will help to produce a great finish. Save time, energy and resources with the technology of a computerised machine.

Get Your Computerised Sewing Machine Today

At Sewing Direct, we have a wealth of expertise in sewing machines and computerised machines in particular. If you are unsure of which one is right for you, get in touch with us and we will be happy to help you choose the right machine.

The Best Sewing Machines for Beginners

Selecting the right sewing machine to suit your skill set will be extremely helpful in learning the art of sewing. As a beginner, operating a sewing machine with additional features will be trickier to get to grips with and could become frustrating to use. A good sewing machine to start off with will be simple and straightforward to operate, yet professional in stitching quality. Here, we round up the best sewing machines for beginners available on our online store.


Singer M2105 Sewing Machine – Amazingly Simple & Easy to Use

The first of our beginner sewing machines is the Singer M2105. Singer is an extremely reputable and trustworthy brand, with a great range of beginner machines.

The Singer M2105 in particular is one of the smaller sewing machines in the range, as well as being portable and light. This makes it ideal for transporting to sewing classes, storing away and sewing where space is limited.

With this machine’s user-friendly, eight preset key stitches, you can start sewing straight away without having to guess the settings. This is an easy-to-follow sewing machine perfect for beginners.


Pfaff Smarter 140s – Simple Easy to Use Machine

The second of our beginner sewing machines is the Pfaff Smarter 140s and it’s a truly great machine for those just starting out.

The Pfaff Smarter 140s offers an advanced range of stitching settings, 21 in total, including utility stitches, decorative stitches, stretch stitches and a buttonhole. This diverse range of settings makes this sewing machine a great option for those looking to expand their knowledge of sewing and take on a variety of sewing techniques.

Thread needles with ease with the Pfaff integrated needle threader. Simply hold the thread, pull a lever and that’s it.


Singer Model 3321 Talent – Keeping Sewing Simple

Another great Singer sewing machine is the Model 3321 Talent. Similarly to the Pfaff sewing machine mentioned above, the Singer Model 3321 Talent includes a 21 stitch patterns feature so you can expand your sewing skill set.

This is the perfect machine for beginners with a passion to learn more advanced techniques. Singer have still kept it simple so you can progress through sewing with ease. Of the 21 stitches on offer you have six essential stitches, ten decorative stitches, four stretch stitches and one automatic 4-step buttonhole

This Singer machine makes sewing fun and easy with a large number of beneficial features.


Beginner Sewing Machines at Sewing Direct

Sewing Direct, we have an extensive range of sewing machines, many of which are ideal for beginners looking to get started with sewing. If you are interested in purchasing your first sewing machine but are unsure which one is best for you, our friendly team of sewing specialists would be happy to help.

If you visit us in store, we have a number of machines available for you to test and get familiar with. Alternatively you can contact us online or over the phone and we can answer any queries you may have.

Customer Reviews

heidi watts
heidi watts
11:47 15 Sep 21
I have been lucky enough to become the proud owner of a Bernina 480 after testing out the... 475 in the shop. Duncan and the team were very helpful. The order was placed and the machine arrived at the shop in a week. It's nice to buy local as you have a point of contact should you need any help. I can recommend this shop and will be returning to buy some extra feet for my lovely new more
Marilyn Oliver
Marilyn Oliver
16:00 10 Sep 21
I bought a Jaguar Overlocker from Sewing Direct a couple of months ago - and as I've only... used a sewing machine till now, didn't realise that not all overlockers have a seam allowance guide. When Duncan emailed to see how I was getting on, I mentioned this to him and he has been so kind as to send me one. You certainly don't get service like this very often, and I can't recommend the company highly enough!read more
Sally Royle
Sally Royle
21:13 05 Jul 21
I have recently had my ancient manual Singer sewing machine serviced and I have just used... it for the first time . It has never worked as nicely as this! Thank you very much. The shop is not hard to find and parking is literally outside. The gentleman who served me who I assume is the proprietor was very helpful and lifted the machine out of my car for me and eventually back into it as it’s too heavy for me these days. So all things considered I’m very pleased I chose this shop to service my machine .read more
Emma Parker
Emma Parker
11:00 15 Jun 21
Excellent service. Very friendly and helpful. Would definitely use again. And recommend
10:06 10 Jun 21
Went to look at sewing machines as I am planning to buy one but have zero sewing... experience. Duncan was super friendly and patiently guided me through the different sewing machines available - a nice range is available at the shop - explaining to me some of the basic stuff and the various features coming with the different models. I still haven't decided what I would like to buy but this was still really helpful. Definitely recommend this more
Barbara Ford
Barbara Ford
10:10 28 Apr 21
Excellent service, wanted a concealed zipper foot plus 4mm rolled hem foot for my much... loved 'vintage' Bernina 830. Both feet identified and arrived 48hrs later. All done from my armchair. Thank more
N Sutoyo
N Sutoyo
10:41 06 Apr 21
Highly recommend this store. Service is excellent ! Will definitely be shopping there... againread more
carol wyatt
carol wyatt
17:08 27 Dec 20
My partner wanted to replace an old singer slant machine he had. He saw a Singer... Confidence 7463 on Sewing Directs website but didn't know if it would be right for him. He contacted the shop. The man was polite, friendly & so helpful. He said the machine was easy to use & even ok for beginners. My partner decided to buy the machine. The man even took time to take the address & payment details over the phone. Straight away we got delivery details & that FedEx would be delivering 48hrs later, that is exactly what happened. From start to finnish it was excellent service, we can not fault it. We would highly recommend the shop & would not hesitate to use them again. Thank you Sewing Direct for a streamlined shopping experience. more
Winters' Kiss
Winters' Kiss
00:26 23 Dec 20
I emailed before I visited, as I had a vintage sewing machine that needed repairing and... wanted to make sure they could get the appropriate parts. The response from the shop was quick, and the man I spoke with was really helpful. I managed to get my repair done in an hour, which was amazing, as was in a rush for it. I'd absolutely recommend this place to anyone!read more
Marc Studholme
Marc Studholme
09:49 22 Dec 20
Liaised with Duncan to order a sewing machine for a gift. He simplified the process and... put me on to a product that more than fits the bill. There were a few challenges outside his control with postage, which he communicated with me throughout. First class service - easy recommend. 5 more
Jenny Child
Jenny Child
12:28 13 Nov 20
The team helped me with a query, I was looking for a sewing machine foot and was unable... to find this. The team took the time to research my query, provide the exact information I needed and explained how to obtain the part. I am very grateful for the help offered upon immediate receipt of my query and the effort taken to answer my question so fully. I would highly recommend Sewing more
Curtis Hawi
Curtis Hawi
12:29 04 Nov 20
I had an awesome experience when going to buy my first sewing machine! :) It was lovely... to meet Duncan and I value his advice and knowledge on the products and taking me through the machines and even letting me try them out before the purchase. I definitely will be going back!read more
Heather Findlay
Heather Findlay
14:40 01 Oct 20
Purchased from these good people the Jaguar 1015DF Overlocker. I discovered a couple of... very minor problems so I emailed them explaining the problem. Not expecting a reply for some time I was amazed to see they answered within an hour. And my problems were solved immediately. Their customer service goes over the extra mile and you can buy with confidence in the knowledge you will be looked more
sara selga
sara selga
20:30 30 Sep 20
It was a problem on my repair and after contacting the shop I was surprised about how... quick was the response, totally worthy I recommend more
Charlie Hooleyy
Charlie Hooleyy
09:16 23 Jul 20
Always very helpful when I go in. I am new to seeing and they've taught me alot and are... never afraid to give me advice! They never trick you into buying anything you don't need (like many other shops do) and they even recommend stuff to you that they dont supply because they are more bothered about helping you than making quick money and taking advantage. Thank you very much for the great customer service!read more
Idont Wanto
Idont Wanto
13:09 10 Jun 20
Visited to ask about basic/beginner machines. Fantastic service. Wide range of products.... Will use again and again. more
Sean Quinn
Sean Quinn
08:26 03 Jun 20
Fantastic experience especially considering how busy this type of shop is right now. ... Would highly recommend shopping here as the service was better than anywhere else I've dealt with of more
Dianne Purdy
Dianne Purdy
12:29 23 Mar 20
Duncan did a fantastic job. He serviced our 2 machines and repaired mine. We found him... professional, supportive and positive. Lovely shop. Reasonable more
Helen Lewis
Helen Lewis
18:48 27 Nov 19
Discussed the cost and practicalities of leaving my Bernina sewing machine with Duncan at... Sewing direct whilst I was away, before I left. Duncan kept me up to date with costs of replacement parts and clarified costings with me before going ahead. Machine ready on my return from my trip, and my Bernina sounds well cared for and smooth once again. Thank you, Duncan. Helen Lread more
maha hatem
maha hatem
15:15 02 Sep 19
I am so happy that they helped me to fix my sewing machine freely by chatting via... Messanger , they spent long time giving me instructions to fix it. They are professional and very supportive. Highly recommended. Contact them and you will be more than more
Chris Cann
Chris Cann
14:18 17 Aug 19
Excellent, professional friendly service. Made my machine like new again. £79 for... service included fixing problems. £2.50 for parts, though I'd expected parts to start at £10. I'm more
E Kebbell
E Kebbell
12:08 30 Jul 19
Very fast response to a query about which foot would fit my sewing machine. Excellent... communication and fast delivery. Highly more
Laszlo Erdodi
Laszlo Erdodi
11:58 12 Jul 19
Usually I just delete any feedback queries. But not now! I'm very satisfied with the... repair. It was fast and so cheap. I recommend for everyone!read more
Geoff rawnsley
Geoff rawnsley
15:16 10 Jul 19
I wouldn't trust my forty years old Bernina sewing machine to just anybody. It came back... from its SewingDirect service as good as it was the day I first bought it....thank you for your care!read more
Julie Pilcher
Julie Pilcher
11:30 26 Jun 19
Couldn't ask for better service, Duncan was extremely efficient and helpful throughout my... purchase, I am extremely happy with my machine and will definitely be a returning customer as I am now looking for additional feet for my more
Nicky Harrold
Nicky Harrold
07:26 01 Jun 19
Very friendly and efficient service. Although I’ve not put my machine fully through it’s... paces it’s running much better already. The whole process of dropping off the machine and collection was very easy. I really appreciated the email updates as I was overseas while it was being more
Dave Hutchens
Dave Hutchens
21:02 29 May 19
Pleasant transaction and very helpful, would have no hesitation in recommending Duncan at... Sewing Direct for all your more
Joanna H
Joanna H
21:58 07 May 19
Sewing machine service promptly with friendly and efficient service. Would recommend.
Debbie Bradley
Debbie Bradley
11:02 25 Apr 19
Brilliant and personal service. Nothing was too much trouble and Duncan was very... helpful, even carying my machine out to my car!. You are now my chosen service provider for my Bernina! Thank more
Chrissie Carter
Chrissie Carter
10:53 10 Apr 19
Friendly efficient service. Love having my machine back.
Barbara Lees
Barbara Lees
15:19 08 Mar 19
The Sewing and Knitting Centre did a long overdue service on my rather ancient sewing... machine and did a marvelous job. I used my machine for the first time today and it really purred along where before it was definitely clattering along! They kept me well informed with the progress of the service and it was ready before the promised time. An advantage is the easy parking outside or in adjacent streets. Would recommend more
Kesia Pain
Kesia Pain
14:23 30 Jan 19
I was very impressed by the friendly, speedy and helpful service. Thank you
Cynthia Lees
Cynthia Lees
08:42 05 Jan 19
Was able to park right outside the shop. Was very satisfied with the service and repair... of my Bernina sewing machine. Helpful, polite and friendly communication with Duncan. Would recommend this service to others. Thank you more
Stella Marson
Stella Marson
17:27 26 Oct 18
My 40 + years singer machine had stopped working for me but after SewingDirect replaced... some parts & serviced it for me it's running like a dream. So pleased I found this little gem of a shop in Beeston who also stock all sewing needs & knitting more
Joanne Baker
Joanne Baker
14:01 28 Aug 18
I found Duncan at Sewing Direct to be extremely helpful and generous in helping me find a... particular set of Dinosaur fat quarters I wanted to purchase. Despite them being out of stock everywhere he was able to source a pack from his suppliers and gave me a 10% discount code. This code turned out to be a £10 off code instead and rather than expecting me to pay more towards my purchase he very generously honoured the £10 off. I would thoroughly recommend Duncan and his company for going above and beyond to help me. This is definitely a business worth going back to again and more
Barbara Patrick
Barbara Patrick
14:42 10 Aug 18
Duncan at the sewing and knitting centre was always just a click away if I needed any... assistance. Yarn came very quick and was vacuum packed for ease of posting. I have not used it yet but colours are spot on as to sample shown on website. They also do fabric which looks tempting. I would highly recommend this more
Dennis Bell
Dennis Bell
18:03 10 Jan 17
A very good service. They were happy to spend time helping me find what I wanted even... though I was only looking for some thread. If you need to repair the sail on your sailing dinghy, this is the place to more
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