133 High Road, Beeston, Nottingham NG9 2LL
0115 922 3904
0115 922 3904
We are Nottingham’s Number ONE Sewing Machine Provider & Service Centre – Based in Beeston with free parking directly outside the shop.

Spend £40 + to get free UK mainland delivery

Whether you’re an accomplished sewer, or a bit of a newbie, everyone needs a sewing machine that can help turn your creative visions into a reality. It is important to choose the correct brand so you can be sure your machine has the capabilities you need to make your projects a success. 

Which sewing machine brands do we recommend?

It can often be confusing when it comes to picking out a sewing machine brand. With so many on the market to choose from, how do you know which one is right for you? 

With our quick guide to sewing machine brands available on the market, you can be sure you will find your best sewing machine yet here at Sewing Direct. 

Singer Sewing Machines

Singer sewing machines have been at the forefront of the sewing machine industry since 1851, with founder Issac Singer owning the patent on the first practical sewing machine. Since then Singer have gone from strength to strength, becoming industry leaders when it comes to sewing machines and accessories. 

Singer offers a wide range of sewing machines, perfect for beginners all the way up to advanced sewers meaning there's something on offer for everyone. Try the Singer C240 sewing machine featuring built-in LED Lights, 70 integrated stitches, and a self adjusting stitch tension. 

Bernina Sewing Machines

Bernina sewing machines are perfect for those wanting to explore outside of sewing when it comes to their creative project’s. Founded in 1893, swiss brand Bernia is now one of the most sought after machines, trusted around the world for their precision and reliability. 

With over 30 machines and over 100 accessories to choose from, Bernina machines are the best choice if you are looking for a machine personal to you and your projects. 

Supplying sewing machines such as the Bernette b33 Sewing Machine at £199 all the way to the Bernina 880 sewing machine at £7,600 there really is something for everybody no matter your level. 

Pfaff Sewing Machines

German brand Pfaff produce sewing machines that are the perfect choice for those wanting to step up their creativity on their next project. With a range of machines to suit all types of budgets, Plaff really is a great choice when it comes to purchasing your next sewing machine. 

If you are thinking of doing a little more than sewing on their next project, Plaff is the brand for you.  As well as the range of Pfaff sewing machines that are popular amongst sewers, Pfaff also has a range of embroidery machines to help give you the edge on all your sewing projects.

Know what you're looking for from your next sewing machine? 

Find a wide variety of options right here on our online store, including Singer, Bernina and Pfaff machines. Get in touch and our team would be more than happy to help with any questions about our machines or other products here at Sewing Direct. 

Looking for a new sewing machine but not sure what to get? Well look no further, this guide of the top 4 performing Bernina sewing machines will give you all the information you need to make a decision and get your best sewing machine yet.

Who is Bernina?

Bernina is a globally recognised manufacturing company, producing sewing and embroidery systems.  First originating from Switzerland, Bernina now sells thousands of machines a year with a revenue of 267 million.  With high levels of brand loyalty, many customers have every confidence in Bernina and wouldn't be without one of their many sewing machines on the market. 

Bernina caters for everyone with their machines, so whether you’re just starting out and sewing for a hobby, or are working within the sewing industry, you can rely on Benina for a machine that you can trust. Bernette, a label run by Bernina stocks a great selection of sewing machines for beginners.

With so many sewing machines on the market, we know it can be confusing to know which one to pick. Therefore we have decided to do a run down on the top 5 sewing machines Bernina has to offer.

Top 5 Bernina Sewing Machines for your every need

Bernette b33 sewing machine

The Bernette b33 sewing machine is the perfect choice for beginners, who are getting to grips with sewing.  At an affordable price range, the bernette b33 offers all the basics of a first sewing machine,  but still provides customers with a high quality machine that they can trust. 

There are many superb features with the bernette b33, including 15 built in stitches, drop feed and an automatically winding bobbin, just to name a few. With a built in needle threader and accessible threat cutter the b33 makes it easy to set up and get creative with your latest sewing project. 

Bernina 770 Quilters Edition PLUS Sewing Machine

The Bernina 770QE is arguably a sewing machine perfect for all the pro’s out there. With a twist on the  traditional sewing machines on the market, the Bernina 770 offers additional quilting stitches so you can take your sewing projects to the next level. 

With a full colour touchscreen, 1,809 sewing stitches and 74 built in quilting stitches this is the perfect machine for not only sewers but also quilters and embroiderers. The Bernina 770 handles both light and heavy fabrics with ease, making for a smooth and accurate usage for all the creative projects you have your eyes on. 

Bernette b38 Sewing Machine

The Bernette b38 sewing machine is another stand out for beginners and could soon be your best sewing machine yet. The Bernette b38 tops the b30 range with many standout features. 

Similarly to the Bernette b33, the b38 is a great choice for beginners, however with the addition of a digital display and a larger variety of stitches, 394 to be exact. The machine also has an automatic thread cutter and tie-off feature.  

This sewing machine is the perfect choice if you're looking for something high quality and a bit more advanced than the very basics, whilst still falling within an affordable price range. 

Bernina 335 Sewing Machine

Sitting in the mid-range price for Bernina sewing machines, the Bernina 335 sewing machine is a fantastic machine for beginners and competent sewers. With simple threading processes, 900 stitches per minute and automatic buttonhole sewing this machine is going to get your creations from your head to the real world in no time at all. 

The machine also features a free hand system, LED display and semi-auto needle threading allowing you to be at ease knowing the machine is working with you and not against you on those all important projects. 

Bernina 735 Sewing Machine 

The Bernina 735 Machine is one for advanced sewers. With a pricier budget, this machine offers all the advanced features you would expect, making it perfect for those with bigger projects to bring to life. With a 7 inch full colour display, premium stitching technology and consistent stitching at any speed it is easy to see why this is such a popular machine amongst professionals.

This machine is top-of-the-line for sewing garments, as well as on quilting. 

The Bernina 735 can also be used for embroidery tasks by simply purchasing the embroidery module, opening up a whole new world of creativity for you and your machine. 

Know what you're looking for from your next sewing machine? 

Find a wide variety of options right here on our online store, including Singer, Bernina and Pfaff sewing machines.  Get in touch if you have any questions about our sewing machines. 

We get asked a few times when the Great British Sewing Be on what sewing machine they use on the Sewing Bee.

Below is a list of sewing machines that is very similar to the Sewing Bee Sewing machines

In the Pfaff Sewing Machine range, we have

Pfaff Smarter 140s - https://sewingdirect.co.uk/product/pfaff-smarter-140s-best-starter-sewing-machine/

Pfaff Smarter 160s - https://sewingdirect.co.uk/product/pfaff-smarter-160s/

Pfaff Ambition 610 - https://sewingdirect.co.uk/product/pfaff-ambition-610-free-extension-table/

In the Singer Sewing Machine Range.

Singer Heavy Duty 4423 Sewing Machine - https://sewingdirect.co.uk/product/singer-heavy-duty-sewing-machine-model-4423/

This is what the chaps used as their home sewing machine. 😉 (2022 Sewing Bee)

23 Built-In Stitches
• Fully Automatic 1-Step Buttonhole
• Adjustable Stitch Length and Width
• Automatic Needle Threader
• Adjustable Presser Foot Pressure
• Drop Feed System
• 4 Snap-On Presser Feet
• Free Arm with Accessory Storage
• Horizontal Thread Delivery
• Extra-High Presser Foot Lift
• Provision for Mounting in Cabinet or Table

Singer 3321 Sewing machine - https://sewingdirect.co.uk/product/singer-model-3321-talent-keeping-it-simple-with-the-talent/

Singer Confidence 7463 Sewing machine - https://sewingdirect.co.uk/product/singer-confidence-7463-sewing-machine/

In the Bernette Sewing Machine

Bernette B33 Sewing Machine - https://sewingdirect.co.uk/product/bernette-33-sewing-machine/

Bernette B35 Sewing Machine - https://sewingdirect.co.uk/product/bernette-35-sewing-machine/

If you need any further help please give us a call 01159223904, jump on the chat or would like to see more machines please click here

Properly maintaining your sewing machine is very important. Sewing machines are built to last years and years with proper care; they’re an investment that will see you through plenty of projects as you hone your hobby.

For this reason, it’s essential that they’re well cared for to perform at their best for years to come.

In this blog, we’ll go over how to look after your sewing machine – especially important if you’re a beginner sewer – including routine cleaning you can do at home yourself.

1. Keep Your Sewing Machine Covered When Not in Use

The easiest way to keep your machine well-maintained is to ensure it’s correctly stored between sewing sessions. 

Excessive contact with dust is one of the worst things you can do to a sewing machine, so keeping it stored in its included soft cover or hard case will keep it happy between uses.

If your machine does get a bit too dusty for your liking, most sewing machines come with an included lint brush, so you can use this to clean the various nooks and crannies (like the bobbin case).

2. Wipe Down Your Machine After Each Use

Another good way to fight off the dust is by wiping down your sewing machine after each use. This will ensure any fabric fibres are taken care of before storing your machine in its case.

Simply give it a quick wipe with a damp cloth (not wet!) and you’re good to go.

Use a Compressed Air Can for Hard-to-Reach Areas

You can also use a can of compressed air to get rid of dust in crevices with limited access if necessary. 

A word of warning – fire off a burst of air from the can before aiming it at your sewing machine to get rid of any moisture build-up in the canister, and don’t hold the can right up against the surface of your machine.

3. Change your needles regularly (and use the right needle for the job)

As with any blade, needles become dull over time, resulting in reduced stitch quality and – in extreme cases – damage to your machine.

Before beginning a sewing session, give your needles a once over to ensure they’re of sufficient quality and don’t need replacing. Do this before and after sewing, getting rid of dull needles as necessary.
Additionally, make sure you’re always using the right needle for the job. For tips on choosing the right needle type, see our Sewing Machine Needles category.

4. Oil Your Sewing Machine Regularly 

All machines perform best when well-oiled, and your sewing machine is no exception.

Sewing machine oil can be purchased from most craft stores, and some new machines include a bottle in the box as well. Be sure to only use oil made specifically for sewing machines!

Simply clean out your machine as best as possible before applying the oil, then use 2-3 drops, applying as directed in your sewing machine’s manual.

5. Book it in for regular services

Last but not least – book your sewing machine in for regular services, at least once a year when used frequently. A professional clean and service is the best thing you can do to keep it operating at its best.

Don’t despair if your machine needs repairs – this is inevitable, and a trained specialist will be able to help you get it performing once again.
For more information, read our blog on 4 reasons to have your sewing machine serviced regularly.

Book Your Sewing Machine Service Today with Sewing Direct

Sewing Direct has an in-house team of sewing machine service specialists. Based in Nottingham, we perform repairs for machine owners across the UK – simply ship your machine to us or drop it off in-store and we’ll get it back in tip-top shape!

Book your sewing machine service here and find helpful information on pricing, as well as frequently asked questions about our repair services.

You can also get in touch with our friendly, helpful team if you have any further questions.

Learning to sew is one of the most redeeming and useful life skills there is, with its use coming into play when you least expect it. Not only do your clothes last longer, as you can patch them up, but you also have an avenue for you to relax and create. A place where you can zone out of everyday life and just focus on the next stitch. Now it can be a daunting task, to begin with, but we’re here to help you get started but also help those who need a refresh when it comes to some of the basics. Once you’ve decided which sewing machine you want, you need to know how to use it.

In this article, we’ll take you through one of the biggest steps in your sewing journey, how to thread a sewing machine. It may sound simple on the surface, but when you come to actually do it, you’ll discover it isn’t as easy as first thought. But that’s where we come in, stay tuned for the step-by-step guide.

1. Wind your bobbin.

The bobbin is the lower spool of thread for your machine. Pull the thread to the left of your machine and wind it counter-clockwise around the pre-tension disc (attached to the thread guide). Then, thread the thread through the two small holes in your empty bobbin. At this point, you want to wind the thread several times around the centre pillar. Place the bobbin on your machine’s bobbin winder pin (usually on the top right side, near the thread pin). Now, simply press your machine’s foot pedal, and the bobbin should begin winding. Wind it until it’s full, then trim the thread to detach it from your larger spool.

2. Load your wound bobbin and place the spool.

At this point, you need to pull the thread to the left of your machine and thread it through the thread guide. Once this is done, you need to guide the thread through the U-shaped groove on the front of the machine. As it is coming from the thread guide before, it needs to come down the U-shape and then back up the turn.

3. Thread through the thread guide. Then through the U-shaped guide.

At this point, you need to pull the thread to the left of your machine and thread it through the thread guide. Once this is done, you need to guide the thread through the U-shaped groove on the front of the machine. As it is coming from the thread guide before, it needs to come down the U-shape and then back up the turn.

4. Wrap the thread around the thread take-up lever.

You will find at the top of the machine’s second groove is a metal hook called the take-up lever. Once located, you need to wrap the thread around the take-up lever.

5. Thread the needle and then catch the thread

Now you’re almost finished threading your sewing machine. What you need to do from this point is pull the thread down toward the sewing machine needle, and thread the eye of the needle from front to back. Once it is through, you should pull through a couple of inches of thread in order to connect the two threads together. 

And finally, you need to lower the needle all the way down and back up again - when you do this, the needle will catch the bobbin thread and pull it back out in a loop. Pass a flat object underneath the needle to grab both thread strands and position them away from where you’ll be stitching.

Now you’re ready to get sewing!

Whether you have a Pfaff, Singer or Bernina sewing machine, this guide will have you enjoying your sewing within moments.
If you need fabrics for your new sewing machine, why not visit Sewing Direct's great selection of fabrics in our online store today! We also have some great sewing patterns available, as well as all of the other equipment you may need to complete your sewing project. Got a question? Get in contact today to speak with a member of our team. Happy sewing!

When you’re looking to tackle multiple sewing projects from your studio space or the comfort of your own home, a machine that combines both sewing and embroidery can be a great option. There are a variety of advantages to sewing machines of this kind, from taking up less space to simply switching functionalities. Take a closer look at some of the very best sewing machines on offer that also include embroidery capabilities.

Why Should You Choose a Sewing & Embroidery Machine?

First of all it is worthwhile to understand what a sewing & embroidery combination machine entails and why it can be a suitable choice. 

As the name suggests, embroidery sewing machines of this kind have the ability to complete regular stitching and are well-placed for a range of stitching and sewing needs. Where they excel is their ability to also undertake decorative embroidery, all from a single machine.

Save Space with a Sewing & Embroidery Machine

One of the main advantages to selecting a machine that combines both sewing and embroidery is the ability to save space wherever it is that your craft projects come to life; this is particularly useful when the area you use for sewing is limited.

Reduce Costs with a Single Sewing & Embroidery Machine

A further benefit to owning a single sewing & embroidery machine is the potential to save money. If sewing & embroidery is of interest to you, it may make sense to combine the cost of two separate machines into one. What’s more, by owning a single sewing & embroidery machine you also only need to repair one machine should it require maintenance at any point.

Our Sewing & Embroidery Machine Top Picks

Here are some of our favourite sewing & embroidery machines that we have hands-on experience with at Sewing Direct.

#1. Singer SE300 Sewing And Embroidery Machine

The Singer Legacy SE300 is a wonderful machine for any Singer sewing enthusiast. This powerful, yet affordable machine has 450 stitches and embroidery designs built-in (250 stitch settings and 200 embroidery functions). When selecting your desired settings, the LCD touchscreen control is clear and simple to use. Not to mention the ability to incorporate additional Singer software and customise your own sewing & embroidery layouts.

#2 Singer Futura XL-580 Sewing and Embroidery Machine

Another wonderful sewing & embroidery machine from Singer is the Singer Futura XL-580. With a large number of innovative features you will undoubtedly be able to complete high-quality crafts and perfect projects. This intelligent sewing & embroidery machine incorporates a large sewing space & 250 embroidery designs.

#3 Bernina S-590 Sewing, Quilting & Embroidery Machine

Despite being one of the higher price point sewing & embroidery machines, the Bernina S-590 boasts absolute quality. This latest redesign of the Bernina 5 series is capable of an incredible 1000 stitches per minute and features 275 built-in embroidery designs. If you’re searching for sewing perfection and pure quality, this is the machine for you.

Shop the Complete Sewing & Embroidery Machine Collection

Discover our complete collection of specially selected sewing & embroidery machines, available online or in-store. We also have a range of embroidery software available, where you can create custom embroidery designs from artwork, photos and more.

If you are unsure of which machine suits your sewing & embroidery needs, speak to a member of our friendly team who are more than happy to help find the perfect machine for you.

Founded in Germany in 1862, Pfaff has been a key part of the sewing world for many years. The company started when Georg Michael Pfaff handmade a machine designed to sew leather for shoes, and by 1885 Pfaff had opened up a sewing machine shop in London. 

The company continued to grow, develop and evolve. By 1910, Pfaff had made its one millionth machine and it was a name every keen sewer knew. Since then, they have continued to make undeniably great sewing machines.

See the full range of Pfaff sewing machines at Sewing Direct.

Everything You Need to Know About a Pfaff Sewing Machine

If you know anything about Pfaff sewing machines, you will know that they are extremely popular. This is because they are famously reliable, innovative and ahead of the game, meaning you can purchase one knowing that it’s an investment you will get a lot of sewing time from. 

Though there are a wide range of sewing machine brands to choose from, a number of keen sewers would agree that Pfaff is a company that has stepped up its game and raised the bar, having created sewing machines that boast a wide range of impressive functions, without making too much noise or being too bulky. They are quiet, sleek and stylish.

Popular Pfaff Sewing Machines

Pfaff Smarter 160s

If you are looking for a beginner sewing machine, the Smarter 160s is a fantastic option. It does everything you need a sewing machine to do, but in a simple and straightforward way. It’s ideal for anyone who is getting to grips with a sewing machine for the first time. 

Pfaff Admire Air 5000 Overlocker

The Admire Air 5000 Overlocker is there to inspire creativity and see you through even the most complex of projects. It’s easy to thread and has everything you need to keep on top of your sewing.

Pfaff Quilt Expression 720

If it’s a quilt you are making, you can’t go wrong with the Quilt Expression 720. It has even more features than its predecessors, whilst still being simple to use. It boasts a large sewing space, a high quality screen and a tonne of stitch techniques. 

See the full range of Pfaff sewing machines at Sewing Direct.

If you have an avid sewer in your life and you’re looking for a gift, you’ve come to the right place! At Sewing Direct, we stock a range of sewing gifts and delightful Christmas fabrics to bring festive cheer this season.

 Find the Perfect Gift for Sewers

Gifting at Christmas can be difficult, especially when you want to find the perfect gift for a special someone. If you have a creative or artistic person that you’re looking to buy a present for, we have a variety of options available to you. From gifts for beginner sewers to stocking up their current haberdashery- look no further.

This Christmas Sewing Kit Makes the Perfect Gift for Sewers

There’s no need to wonder about what to buy with this Christmas Sewing Hamper! Containing everything one needs to sew, it is your one-stop gift box, containing all the essentials you need to get started. It also makes the perfect travel sewing kit for those who love to sew on the go!

There are four patterns to choose from so you can customise it with them in mind. With thread, buttons, sew-on sparkles, and even some free Makower fabric, it makes the perfect stocking stuffer. Just make sure you pick up some needles if the recipient hasn’t got their own sewing machine at home.

Sewing Gifts For Beginners

Looking for a sewing gift for beginners? If they don’t yet have a sewing machine, a brand new one for Christmas is sure to put a smile on their face! The Singer M2105 Sewing Machine is an incredibly popular choice due to it being so simple and easy to use. 

We’ve also done a blog post on the best sewing machines for beginners, so make sure you read it if you need some more inspiration.

Beginners sewing machine

If they already have a sewing machine, you can’t go wrong with a bulk set of threads. The Guterman Rayon Thread Set is suitable for machine embroidery and comes with 40 different colours to choose from. Never again will they have to use the wrong colour, and with 200m of each thread, you know your gift will last.

This 40 piece thread set makes the perfect sewing gift

Gifts to Sew This Christmas

When it comes to Christmas, it’s the thought that counts. There’s no better way to show you care than by hand making an item of clothing for your loved one. We have a range of sewing patterns from Tilly & The Buttons available to buy. With a variety of different styles to choose from, you are sure to find a pattern to suit any taste.

Sewing patterns to make a Christmas present

Deck the Halls with Christmas Fabrics from Makower

Whether you are planning on creating a festive pillow, a hand-sewn bauble, or a Christmas stocking, Makower has a delightful range of Christmas fabric to suit your project.

From the extravagant to the subtle, they make a charming addition to your projects. We have a Christmas spots pattern, available in red or ivory, that will add an artistic flair and a charming star pattern fabric available in red and light.

For those looking for a bolder pattern, we have a Christmas snowflake pattern in grey and a Christmas snowman pattern. No matter the project, put a handmade twist on your Christmas décor with our range of Christmas fabrics.

Get Ready for Christmas with Sewing Direct

At Sewing Direct, we have a great range of sewing machines, sewing accessories, fabric, and more for you to choose from. Whether you’re looking for a gift for yourself or someone else, keep an eye on our website for all of your sewing needs.

Embroidery is a truly satisfying hobby and a wonderful way to personalise your garments and other sewing creations. An additional pattern sewn over a beloved item can give it a new lease of life – and it’s incredibly fun to do, as well!

If you’re looking to get into embroidery, you’ve come to the right place. This helpful guide will walk you through everything you need to know when starting with embroidery and how to use an embroidery machine.

Hand Embroidery vs Machine Embroidery: What’s the Difference?

The first distinction to make when starting with embroidery is the difference between doing it by machine and by hand. 

Hand embroidery is a much slower process that is, of course, entirely manual; you stitch the pattern into fabric yourself, creating a singular pattern in your unique style.

Machine embroidery, meanwhile, is much more automated, giving you a predictable but beautifully stitched pattern. Don’t let the fact that it’s automated fool you, though; it’s still great fun seeing your pattern come together.

What Materials Do I Need for Embroidery?

Having the right supplies is vital for ensuring your embroidered designs are the best they can be. Here’s what you’ll need to get started:


Embroidery machines have special needles made for them, so be sure to stock up on these. You can buy Singer embroidery needles and Bernina embroidery needles in the Sewing Direct online store.

Embroidery Thread & Bobbin Thread

Ensure you’re buying the best quality thread for your embroidery by choosing thread from reputable brands and made from the right material. 

Bobbin thread is also important for embroidery – choose a thread that’s lighter than your embroidery thread and consult the machine’s manual for the recommended type to use.


A stabiliser in embroidery terms is a material that holds your fabric in place to aid the accuracy of the stitching. They’re instrumental in ensuring the embroidered pattern is as true-to-form as possible.

How Do You Use an Embroidery Machine?

Embroidery machines work using pre-designed patterns that are fed into the machine via a computer program. The exact process often varies by machine but is much simpler to execute in practice once you’ve got the hang of it.

From here, the machine will stitch the pattern exactly as the design dictates, giving you the same pattern every time – assuming you follow the right setup procedure. The type of stitching that a machine does is also unique and typically impossible to replicate by hand.

Among other things, it’s a fantastic way to make professionally done Christmas gifts for your loved ones in a short space of time! Personalise your embroidery designs by using our range of embroidery design software. This allows you to create custom designs from artwork, photos, and more.

How to Choose the Right Embroidery Machine in the UK

When starting, you’ll have the fun task of choosing the right embroidery machine if you haven’t got one already. 

There are several factors to consider here, including the size you want your embroidered patterns to be, the unique machine features, your embroidery expertise, and your budget. For more information, see our blog on Finding the Best Embroidery Machine for your needs.

Buy Your UK Embroidery Machine Today at Sewing Direct

Ready to kickstart your embroidery journey? Browse embroidery machines at Sewing Direct and find the perfect one for you.
We’re passionate sewers and embroiderers and take great pride in serving the UK’s sewing community. Feel free to contact us if you have any questions or just want to talk embroidery – we’d love to hear from you!


0115 922 3904

The Sewing & Knitting Centre
133 High Road, Beeston, Nottingham NG9 2LL
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram