133 High Road, Beeston, Nottingham NG9 2LL
0115 922 3904

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Bernina 740 Sewing Machine


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Bernina 740 Sewing Machine

Bernina 740 Sewing Machine stands out as it has such perfect stitch quality, With a staggering 9 mm stitch width and an extra-long free-arm. It is particularly suitable for sewing tasks requiring precision because it has the built-in BERNINA Walking Foot Dual Feed.

Comfortable sewing and embellishing

BERNINA's Unique Hook with 9 mm stitch width
BERNINA incredible Adaptive Thread Tension
Dual Feed / Walking foot
Total Stitch Control
Simple, modern operation


The heart of the Bernina 740 Sewing machine features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The extra large bobbin holds up to 70% more thread than standard bobbins which means you can sew with confidence

Extended Freearm for Big Projects

The BERNINA 7 Series includes a meticulously engineered extended free arm with 10 inches of space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects; furthermore with its 9mm stitch width, it’s also ideally suited for beautiful decorative stitching.

Small sewing jobs such as inserting zippers are completed flawlessly. Furthermore, as your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

Total Stitch Control

All BERNINA, 7 Series models, provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

Sew with Even Greater Ease

The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a suture. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

BERNINA Sewing Adaptive Thread Tension

The BERNINA Sewing Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension for every stitch type, in any variation. The tension is electronically adjusted to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric. The result is the most beautiful stitching without pressing a button.

BERNINA Walking Foot / Dual Feed

The innovative BERNINA Walking foot / Dual Feed tames hard-to-manage fabrics providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Walking Foot / Dual Feed tucks entirely out of the way when it’s not.

General Features
Hook system - Bernina Hook
Maximum sewing speed (stitches per minute) - 1000
Length of freearm to the right of the needle  - 10 Inches
Colour touch screen - 4.3 inches
LED sewing light - 30 LED lights
Maximum stitch width - 9mm
Maximum stitch length - 6mm
Number of spool holders - 2
Semi-automatic needle threader
Adjustable presser foot pressure
Automatic thread cutter
Manual thread cutters - 3
BERNINA Walking foot / Dual Feed
BERNINA Sewing Adaptive Thread Tension
Memory (short-term/altered stitches)

There's more... nearly there!

Memory (long-term/altered stitches)
Create and save stitch combinations
BSR functionality (straight stitch and zigzag)
Start/stop button (stitching without foot control)
Slide speed control
Upper thread indicator
USB interface for PC connection
Import/export stitches and stitch patterns via USB
Multi-function knobs
You can Change stitch settings while sewing
BERNINA foot control with back-kick function
The needle stop up/down
Drag & Drop
Bobbin winding while sewing/embroidering
On-screen help
Sewing tutorial
Creative consultant
Personal program
Setup program
Eco mode

Sewing and Quilting Features 
Pattern start/end function
Security function program
Total number of stitch patterns (incl. alphabet) - 800
Utility stitches total - 29
Buttonholes (incl. eyelets) total - 11
Automatic buttonhole length measuring system
Automatic buttonhole
Manual multi-step buttonhole
Button sew-on program
Darning programs - 2
Decorative stitches total - 200
Quilting stitches total- 23
Cross-stitch programs - 21
Sewing alphabets - 5

Presser Feet Included
#1C Reverse Pattern Foot (Zig Zag)
#1D Reverse Pattern Foot (Dual Feed)
#3A Buttonhole Foot with Sliding Sole
#4V Zipper Foot
#20C Open Embroidery Foot

Additional Sewing Accessories
Bernina Free Hand System (FHS)
Extension table
Multifunction Foot Control
4X Jumbo Bobbins
Bobbin Case
Pack of Bernina Needles
Spool Caps
Height Compensation Tool
Straight Stitch Plate

Operation and maintenance
Dust cover
Machine Oil
Seam Ripper
Freestanding Accessory Wardrobe
Cleaning Brush
Instruction Manual


We also recommend you have a look at the Bernina 770QE Click Here


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0115 922 3904

The Sewing & Knitting Centre
133 High Road, Beeston, Nottingham NG9 2LL
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